GOKOKU JAPANESE BAKERY (&JOY JAPANESE FOOD STREET) at NEX

Name: GOKOKU JAPANESE BAKERY (&JOY JAPANESE FOOD STREET)
Address: 23 Serangoon Central, B1 - K1, Singapore 556083, Singapore, SG
Telephone: 6634 0049
Rating: 4.3

Location: 23 Serangoon Central, B1 - K1, Singapore 556083

Floor B1 · NEX

Authentic Kobe-style Japanese bakery on NEX B1, famous for shokupan and &JOY food street.

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Authentic Kobe-style Japanese bakery on NEX B1, famous for shokupan and &JOY food street.

GOKOKU Japanese Bakery brings an authentic "wa" bakery concept from Kobe, Japan, to the heart of Serangoon at NEX, where it has earned a loyal following for its pillowy Japanese loaves and traditional baked treats. Found on Basement 1 (unit B1-K1), the bakery is best known for its shokupan - the soft, square Japanese milk bread that keeps fresh for days - alongside an array of curated pastries that have made it a go-to stop for shoppers seeking a genuine taste of Japan.

Beyond the bakery counter, the unit also houses the &JOY Japanese Food Street, allowing visitors to pair freshly baked loaves with a selection of Japanese eats in one convenient spot. The NEX branch participates in the Gokoku Club rewards programme, so regulars can earn points and enjoy member benefits while stocking up on bread, cakes and confectionery. Operating daily from late morning until 10pm, it suits both a quick takeaway on the way home and a more leisurely browse for gifts and daily staples.

Whether you are after a loaf for breakfast, a Japanese cake for a celebration, or simply a warm pastry to enjoy in the mall, GOKOKU at NEX offers a consistently reliable slice of Japanese baking tradition in Serangoon's premier shopping destination.

6634 0049

23 Serangoon Central, B1 - K1, Singapore 556083

Floor B1 · NEX

Operating Hours

Open Now

Closes at 9:30 pm (in 9h 54m)

Monday

10 am–9:30 pm

Tuesday (Today)

10 am–9:30 pm

Wednesday

10 am–9:30 pm

Thursday

10 am–9:30 pm

Friday

10 am–9:30 pm

Saturday

10 am–9:30 pm

Sunday

10 am–9:30 pm

Photo Gallery

GOKOKU JAPANESE BAKERY (&JOY JAPANESE FOOD STREET)

Product Label and Packaging

A close-up view of a white paper label adhered to a gold-colored, textured box. The label contains product details including Net Weight (10.14g), Storage Condition (Chilled), Product of DEMCR0006, and Importer info (REKS Enterprises Pte Ltd). It also lists ingredients such as Rose Round Normal Macaron, Almond Flour, Sugar, Egg White, Water, Butter, Cream, and various flavorings like Merry Xmas 1, Christmas Red, and Popcorn Syrup. A separate sticker specifies Production Date (5/12/2021) and storage instructions: keep chilled for 1 week or frozen for 1 month from that date.

Jumbo Coronet Pastry Advertisement

A printed advertisement or menu card for a pastry called 'Jumbo Coronet'. The ad highlights its 'Crispy, creamy goodness' and shows a close-up of the pastry being torn open to reveal the 'creamy custard' filling. Pricing is listed as $1.90/pc for the standard version and $2.10/pc for the 'Chocolate Flavour'.

Assorted Artisan Bread

A close-up, high-angle shot of various freshly baked breads arranged on a wooden surface. The central focus is a golden-brown baguette with distinct diagonal slashes. To the left, there is a round loaf dusted with white flour. In the background, a braided loaf and a woven basket are visible. The foreground features partial views of other pastries, including one with a creamy topping.

Bakery Display Case

A glass display case contains two shelves of baked goods. The top shelf features purple-frosted pretzel-shaped pastries and round lemon tea pans with a cross-hatch pattern. The bottom shelf mirrors this arrangement. Small pink labels identify the items, with one clearly reading 'LEMON TEA PAN' priced at $3.00.