Australian fashion jewellery brand with around 150 new styles landing in store each week, found at NEX Serangoon.
Lovisa is an Australian fashion jewellery brand that has built a following across fifteen countries, and its NEX branch at 23 Serangoon Central, #01-84 brings that same accessible glamour to the Serangoon neighbourhood. The label is known for delivering around 150 new styles to stores every week, so the trays of earrings, necklaces, rings and bracelets are constantly refreshed for shoppers who like to keep their look current without committing to fine-jewellery prices.
Beyond the core costume jewellery range, the store offers everyday pieces suited to work, weekends and special occasions, and select Lovisa outlets also provide ear piercing services for customers who want a complete styling session in one stop. The brand leans into trend-led design at friendly price points, making it a handy stop for gift shoppers, teenagers updating their accessories, and anyone wanting a quick pick-me-up after a mall walk.
Whether you are hunting a statement piece for a night out or simply adding a subtle finish to an everyday outfit, the NEX branch keeps the experience light, browsable and welcoming. It is a favourite for Serangoon locals who love keeping their jewellery box feeling fresh.
6028 0094
23 Serangoon Central, #01 - 84, Singapore 556083
Floor L1 · NEX
Operating Hours
Open Now
Closes at 10 pm (in 10h 24m)
Monday
10 am–10 pm
Tuesday (Today)
10 am–10 pm
Wednesday
10 am–10 pm
Thursday
10 am–10 pm
Friday
10 am–10 pm
Saturday
10 am–10 pm
Sunday
10 am–10 pm
Menu information is not available at this time.
Overall Rating
4.3/5
Based on 105 Google reviews
Negative Reviews
Lee Suan Ching
Bad service. Only 1 staff doing both piercing and manning the cashier counter counter. While doing the piercing, the lady on duty do not bother telling customer that she needs some time to do the piercing for another customer. I and another …
Geraldine Leh
Went to get an ear piercing and overall experience was painful. The piercing process was not smooth, and the staff pulled the piercing gun while still attached to the ear, causing some pain. Fortunately, the staff tried to be more cautious …
Angela Tay
Service is ok but no efforts of going extra miles due to the protocol of the management .
I bought 17 pairs of earrings, I asked for extras tissue wrapper so I can wrap …
Positive Reviews
Sharon Tan
I got my earrings stuck as the back plastic silicon part seems too tight, Lovisa staff is so nice to help me even though the earrings are not purchased at their shop. Staff is professional and keep checking if it is too painful for me. Long …
Darshini Tharmaraj
Did a double helix piercing with Ms Rachel. She was very patient through the process and telling me how to care for the piercings after. Ms Rachel was very professional yet friendly making me feel less nervous during my piercing. She was …
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Photo Gallery
Lovisa - NEX
Lovisa Storefront
A brightly lit storefront for a retail store named 'Lovisa'. The entrance features glass doors and large windows displaying merchandise. A neon sign spells out 'Free Piercing' on the left window, and a large white neon sign displays the brand name 'Lovisa' above the entrance. Inside, racks of earrings and other accessories are visible, along with promotional signage for 'Hottest, Newest, Piercings.'
Lovisa Storefront
A brightly lit storefront for a jewelry store named 'Lovisa'. The entrance is open, revealing racks of earrings and accessories inside. Several customers are browsing the merchandise, including two women examining items on a display stand. A large illuminated sign with the store's name is visible above the entrance. A promotional sign on the left advertises social media channels.
Lovisa Storefront
A view of the exterior entrance to a retail store named 'Lovisa'. The store features a wide, open entrance with glass doors on the left. Inside, a customer wearing a green shirt is browsing through displays of accessories. Promotional signage, including a '3 FOR $30' sign, is visible near the entrance.
Interior of a Multi-Level Shopping Mall
A high-angle view of a modern shopping mall interior featuring two levels. The ground floor has a temporary pop-up store setup with various products, while the upper level features permanent storefronts including 'OGAWA' and 'Wooden Street'. Several shoppers are visible browsing and walking through the space.
Gift Bag with Jewelry
A high-angle shot looking into an open pink paper gift bag with striped interior. The bag contains a pile of small jewelry items, likely earrings, attached to white cardboard backing cards. The cards feature barcodes and small text. The bag has pink ribbon handles and is sitting inside a vehicle, indicated by the seat and window visible in the background.